My dear friend Laurent, as usual, has written a clear, to the point, succint book review of Rachel Botsman and Roo Rogers’ must read book.
Consumers too are changing the paradigms on which businesses are build.
Entrepreneurs and pionniers already are adapting their business models to respond to the shifting consciousness of increasingly reponsible customers.
The authors show that a leap is being taken to “re-creating a sustainable system build to serve basic human needs – in particular, the needs for community, individual identity, recognition, and meaningful activity – rooted in age-old market principles and collaborative behaviors;”
Thanks Rachel and Roo, Thanks Laurent
Book Review : What’s Mine is Yours / Botsman & Rogers
Collaborative Consumption is a response to a context of change in consuming behaviours : people feel that after decades of a race for more products and possessions, they are more interested in using things than owning them, more concerned than ever by the environmental consequences of what they buy, and maybe also shifting from an individualistic (“me”) attitude towards a higher consciousness of the whole and the communities they belong to (“we”).
This book is very interesting because it shows us – like a reporter – a new world being created. Examples are abundant – and they are sometimes born less than a year ago. The trends that the authors describe seem to me very relevant and the case made in the book is more than documented. There is to me one ambiguity though. To my eyes, Botsman and Rogers do not discern enough what comes from a real comitment towards changing society for good and what is just another way of doing traditional business. I don’t think that the deep differences in motivations will lead in the long term to the same sort of Collaborative Consumption. Hybrid forms are what happens in emergent times. Future will tell what will really last.