Understanding a little better why it feels great to discover personal resonance and relevance and connect like minds like there was a great tomorrow.
From the comments:
I see a fourth factor emerging that could fit in your third category but probably deserves its own mention: “peripheral awareness”. Prior to social networks, personal introductions were actually a primary means of beings introduced to new people. Now however we become aware of new people daily as they float through our twitter stream, comment on blogs we read, or appear on our friends’ facebook walls. As a result we are peripherally aware of many people who we don’t actually know and whose reputation we can’t necessarily evaluate.
The Essence of Great Introductions Is Not Who You Know But Who You Are
In today’s world, making introductions between people has become an anchor activity of professional life. Facebook, LinkedIn, and myriad other contact management tools have given us better information about the people we know that ever before, significantly decreasing the cost of connecting.
Yet better information about our networks and lower cost of connection has come with other consequences, as well. Now, more than ever, to be an effective connector or to find effective connections is not just a matter of knowing people who know people. Instead, what matters most is the weight of the reputation behind the connection and in turn, the likelihood that all parties will engage with it seriously.
The Commodification of Connection
The Rise of Reputation
Every successful person has (or certainly at least feels like they have) too little time. When they are introduced to a new contact, they have to make a snap judgement about valuable the connection is going to be and how much attention to give it. This doesn’t mean these judgements are right, but they are a fact.
The primary determinant of those judgements is the reputation of the person making the introduction. In this circumstance, “reputation” does not really refer to some objective and overarching personal brand, but to more contextual factors, including the previous experience the person getting the introduction has had with the introducer, and the introducer’s expertise and experience in the particularly area of the connection. This is why online reputation systems are so hard to design; when it comes down to the micro level of connections, specific context greatly trumps generalities about a person’s power to distribute or amplify messages.
The Essence of Great Introdcutions
1. Relevant Shared Experiences:
2. Positive Interpersonal Track Record:
3. Likelihood of Future Power: