One of the books that most marked me recently is “The New Age of Innovation”, by CK Prahalad and all.. In this book he exposes his Theory: N=1, R=G.
Of course I attended the Leroy Merlin People on this bookand its principles and consequences, as I do with all companies that I know being truly committed to the Future.
But then I cam across Crushpadwine, whose example one of CK. Prahalad’s students, VK. Ramaswamy, cites as “The example” of Co-creation with Clients in his article about Co-creation, I couldn’t resits going to see it with my own eyes.
So we visited them with The Leroy Merlin Team…
What a discovery, what an incredibble opportunity to see applied in the business of wine what Leroy Merlin is doing in the business of DIY home improvement…
Allowing everyone to make the wine of his dreams is Crushpadwine’s passion
Allowing every inhabitant in the World to realise te house of his dream is Leroy Merlin’s
You can imagine how rich the interactions were between two organizations who cannot otherwise be more different:
On the one hand a small entrepreneurial, garage start up, starting from a consumer frustration, growing it entrepreneurially into a passionated committment to revolutionizing the business of wine making and selling.
On the other hand a large, sucessfull World leader in its branche, but equally passionated to allow the inhabitants of the World to live in their dream house, and sending 280 of its executives into the world to bring back as rich a harvest as possible, to “Invent the Future”…
Thank you Hayden for having so excellently organised this visit, thank you Michael Brill, founder and CEO for taken so much time out for us, and having shown the way to true co-creation…
Who is Crushpad anyway? Well, we’re a combination of wine industry veterans and technology industry refugees who want to liberate winemaking from the stereotype of the 5th generation wine family living on the chateau with the Golden Retriever. We empower our clients to customize wine plans to meet their style goals, augment those personalized plans with education and support, and we take care of the time-consuming parts. We want to enable anyone with a serious interest in wine to participate in the magic of winemaking.
And winemaking is magic. Although the process is somewhat understood, there is something very personal and very rewarding about squishing some grapes, turning it into wine, and then sharing this with the world. Until you’ve done it, it seems like some abstract thing that you could never do well. Once you’ve done it, you can’t imagine not doing it. This is a warning – Winemaking is Addictive.
Some people want to make enough wine to create a full-time profession out of it, but most of you have day jobs. And that’s our primary focus – enabling people with day jobs to make wine for both personal and economic reasons. Crushpad was created out of our own experiences – taking a two hour lunch to zoom up to Sonoma to check on sugar levels, staying up until midnight cleaning the press, waking up at 5AM to punch down and then speeding down to a sales call with grape skins under your nails – it’s a bit much even for the diehards. So what if we provided a convenient facility and online tools that enabled people from all over the world to make wine and spend as much or as little time as they wanted without fear that the fermentation was going to get out of control? While we’re at it, why not educate people and help them connect with folks with similar interests. Finally, if we’re doing all this – why not help people from across the country that want to turn their passion for wine into a business.