Whole Foods has been hit with new class action lawsuits in Pennsylvania and New Jersey accusing it of significantly understating the sugar content in its 365 Everyday Value plain Greek yogurt, just days after a lawsuit making the same allegation was filed in Massachusetts.
Is Whole Foods caught in the "Institutional/Technological Lock-Ins" stemming from an outdated view on the World, nature and our role in it. It is what is blocking all innovations.
Whole Foods was for sure an "avant-garde" company when it started. I believe it should now urgently move further ahead and look at its business from a higher level of consciousness.
Perhaps having a large share of its people read Capra and Luisi’s book, "The Systems View of Life", published in 2014 at Cambridge University Press would help build a true dialogue
But as Edgar Morin worded so beautifully (in French – my translation may be less beautiful):
"One must constantly rest on an acting “avant-garde” (vanguard). There’s never preliminary consensus with respect to innovation. One doesn’t progress on the foundation of average opinion, which is not democratic, but “mediocratic”. One progresses on the foundation of creative passion. All and every transformational innovation is first and foremost deviance. It diffuses when becoming a trend before becoming a historic power."
It will help them perceive, think and act from a higher level of consciousness about the possibilities which lie open to them in contributing to designing the so needed multiplicity of healthy and flourishing communities, co-existing peacefully, each responding to the basic needs of its citizens with what is locally available, and each and all developing to their highest potential without interfering with nature’s inherent ability to sustain life.
Can Whole Foods become the "outlier" it once was, believing and moving towards what may seem Utopia, that ends up becoming reality.